To a problem of representation of thing in cultural marketing

The article substantiates the value of the place and the role of things, as the image and model of representation in the field of cultural marketing in the context of visualizing objects and its artistic presentation in the creative industry. The problem of contemporary cultural marketing lies in the fact that, along with numerous innovations and an abundance of provided products and services offered goods and services in the field of culture, often do not meet the expectations of the consumer, not take into account the specific features of its image perception, emotional state, gender differences and ethnic stereotypes.