The study of innovation in an intangible industry

The article deals with common and special issues in the study of intangible and tangible industries in the application to the professional soccer. The typology of the forms of value creation in tangible and intangible production is proposed. The article considers the problem of validity of approaches and methodological solutions developed for the real sector in the intangible sectors, the importance of considering the uniqueness of the non-material production and the possibility of using the research of intangible sectors for a better understanding of the intangible factors in the real sector.