To question of branding in the space of modern cultural coordinates
Автор: Dolyanchevich K.Z.
Журнал: Креативная экономика и социальные инновации @cesi-journal
Статья в выпуске: 2 (39) т.12, 2022 года.
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This article discusses the features of branding in the space of modern cultural coordinates and its relationship with the fashion industry. Creative possibilities and symbolic creativity in the promotion of branding in the space of society are shown on the example of the Gucci brand.
Branding, brand, symbolism, culture, fashion, marketing, fashion industry, gucci
Короткий адрес: https://sciup.org/142237331
IDR: 142237331
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