On the issue of creating competitive IT-products

The article examines the peculiarities of the organization of the export of domestic IT products in modern conditions, identifies the main factors influencing the export potential; analyzes the algorithm of product promotion to foreign markets, in the context of the selection and formation of the optimal model of "output" of products. Special attention is paid to the features of IT products being created in order to develop proposals for the interaction of subjects (institutions) of the industry in determining the end markets for the sale of products and methods of "withdrawal".