On advertising texts style (basing on advertising in tourism)
Автор: Soloviyova Natalia V.
Журнал: Вестник Пермского университета. Российская и зарубежная филология @vestnik-psu-philology
Статья в выпуске: 6 (6), 2009 года.
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The article is aimed at identifying the position of advertising in the functional styles system of Russian language and studying the stylistic character of advertising in tourism. Being the periphery of journalistic style advertising texts at the same time can be focused on scientific, official and business and colloquial styles of speech. Functional-stylistic markedness of advertising text is explained by the influence of extra-linguistic factors.
Functional style, journalistic style, advertising in tourism, stylistic coloring of advertising text, extra-linguistic factors, style features
Короткий адрес: https://sciup.org/14728807
IDR: 14728807
