On the issue of territorial branding of the modern Russian city
Автор: Kumova Svetlana Valentinovna, Shabanova Natalia Aleksandrovna
Журнал: Регионология @regionsar
Рубрика: Политическое пространство региона
Статья в выпуске: 3 (92), 2015 года.
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The paper presents an analysis of possibilities of engaging youth in territory branding exemplified by activities of the department of Advertising and Computer Design of the Saratov State Technical University.
Territory branding, social advertising, socialization, youth, territory marketing
Короткий адрес: https://sciup.org/147221801
IDR: 147221801
Статья научная
