To the question of the typologization of animation service

The article is devoted to the problem of typologization of animation service. It presents the author's interpretation of the term animation service and gives a characteristics of the most common typologies by the type of technologies used; by the functional purposes; by the financial purposes; by the field of activity; by the target audience; by the venue. The subject area of this article is the typology of the animation service as a research strategy that helps to identify common features and characteristics that differentiate the types of animation from each other and help to understand their diversity. The purpose of the study is to understand the problem of typologicalization of the animation service through the generalization and systematization of existing approaches to its typology, both in foreign and domestic science. The basis of the research methodology is the methods of analysis and synthesis, which give an opportunity to obtain a holistic view of the degree of study and scientific elaboration of this issue. The chosen methodology made it possible to establish that the existing typologies of the animation service are formed on the basis of one criterion and are of a onesided nature. As a result, the conclusion was drawn that the development of the animation service calls for the construction of an organized and understandable multivariate typological model based on polyvariant features capable of structuring the entire variety of its types. In the course of the study, it was revealed that there was no targeted comprehensive scientific research in this direction, which opens prospects for further research on this issue. The results obtained can be useful not only to the representatives of the scientific community and the practitioners of social and cultural activities, but also to a wide range of readers interested in the problems of animation service.