On the social advertising identification
Автор: Davydkina I.B.
Журнал: Logos et Praxis @logos-et-praxis
Рубрика: Научные сообщения
Статья в выпуске: 1 (9), 2009 года.
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The article reveals the basic characteristics of social advertising which substantiate the thesis on the necessity to clarify this term at the legislative level. The author defines the conditions of social advertising efficient use as a social communication instrument.
Social advertising, commercial advertising, human values, social management technologies, manipulation techniques, propaganda, society humanization, social information
Короткий адрес: https://sciup.org/14974292
IDR: 14974292
Статья научная
