On the issue of the peculiarities of digitalization in restaurant business management

The study focuses on the digitalization of restaurant business management as a strategic direction for improving its efficiency. Particular attention is paid to the theoretical foundations of digital transformations, methodological approaches, and directions for implementing digital technologies in management processes. The importance of digitalization as a means of enhancing competitiveness and adapting the restaurant business to modern conditions, characterized by the intensive development of digital technologies, is emphasized. The study examines trends and peculiarities in the application of digital technologies in management, their impact on the business model of the restaurant industry, principles of strategic planning for digitalization, and challenges faced by enterprises in the public catering sector. Key advantages of digitalization are identified, and recommendations for integrating digital technologies into the restaurant business are presented. The study highlights the significance of a systematic and strategic approach to digitalization as an integral part of modern management processes in the restaurant business, which will contribute to achieving the desired effects and opportunities of digital transformation.