To the question of strategic management of commercial activities of processing enterprises

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The strategic goal of processing enterprises of the Altai Territory is considered. The ideological basis of the commercial activity of processing enterprises is revealed. Operational goals and functions when gaining stable positions in the national and regional markets. Recommendations are offered for the development of a multi-variant marketing program for a processing enterprise.

Processing enterprises, the basis of commercial activity, analysis algorithm, state of infrastructure, sales program

Короткий адрес: https://sciup.org/170186588

IDR: 170186588   |   DOI: 10.24411/2500-1000-2019-11502

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