Qualitative and quantitative format of rural and sociological monitorings: opportunity or need?

The need for rural and sociological researches if not qualitative and quantitative format of monitoring projects is constantiated, and then the addition of mass polls (within monitoring of the condition of rural territories) repeated a case-study locates in rural areas. Thus, sociological monitoring of development of rural territories became quite widespread research rule, but carry out usually auxiliary and illustrative function in relation to statistical data, and therefore seldom appear in the center of methodical discussions whereas mass polls, on the contrary, are often called into question by criteria of methodical equipment and reliability of work of interviewers. Instead of infinite and hardly the disputes on the one having end who is guilty of predictive failures of mass polls and what to do with a political involvement of heads of sociological centers and/or irresponsibility and insufficient training of interviewers, search of options of reasonable combination of qualitative and quantitative methodical decisions when the appeal to "soft" techniques of field work allows to specify and check large-scale sociological generalizations is represented justified. So, the support on statistical yielded and results of polls allows contextualizing local field researches and to correct interpretations of attenuation and revival of enterprise activity in rural areas. Besides, high-quality monitoring help to reconstruct and trace changes of subjective measurement of macroeconomic picture, for example, showing as the inefficiency of formal social and economic institutes (it is well caught by quantitative indices) is compensated by tools of informal economy (the network of mutual support and altruistic mutual aid, the form and motives of local mobilization in social and economic and cultural enlightenment the purposes and so forth can be described only by means of "soft" techniques of research work).