Hr policy as a factor of increasing the competitiveness of the organization

The article examines the main provisions of personnel policy: the essence, goals, objectives and principles. In addition, recommendations have been developed for the application of personnel policy for organizations in order to increase their competitiveness. Despite the fact that in modern economic conditions, many organizations rely on the quality and price of the goods or services provided, forgetting that personnel policy and activities carried out when working with personnel play a crucial role in achieving competitive advantage. In this regard, the purpose of the study is to prove the importance and prospects of the formation of personnel policy to achieve the competitiveness of organizations in the market of goods and services.