How to eliminate the negative impact of scientific and technological progress on the “transparency” and efficiency of the market

It is shown that scientific and technological progress leads to a decrease in the awareness of market participants, and the “opacity” of the market contributes to the active development of goods and business processes for one purpose, leads to the waste of intellectual and financial resources. The use of original methods and tools is justified for the quantitative assessment of the characteristics of the consumer quality of multifunctional goods and the growth of functional demand, reduction of budget allocations of market entities, and accelerated development of the market economy.