How psychological theories turn into the metalanguage of modern psychotechnologies: fantasies and reflections on the example of creative advertising

The issues of the importance of humanitarian knowledge meta-level conceptions and psychological theories at creation of modern psychotechnologies are discussed in article. The question of possibility of training in psychotechnologies as to a new way of thinking and perception of the world, proceeding from their complete contents is raised. Article is illustrated by the author's imagination which arose when he read the book by E.A. Pesotsky «Advertising and psychology of consumer».