How to improve communication of a company that specializes in the production of promotional materials?

This article is devoted to the formulation of a program for improving the communication activities of an advertising and production enterprise based on the creation of a strong brand. It examines the reasons why organizations in this area cannot be successful without using branding. It describes a plan for a comprehensive process of developing, implementing and evaluating the effectiveness of a brand in the advertising and production sphere. It provides justifications for the importance of using a brand in modern business from theorists of modern brand management.