Card brand as an effective brand management

Автор: Petrova S.A.

Журнал: Форум молодых ученых @forum-nauka

Статья в выпуске: 11 (15), 2017 года.

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In modern times, the brand is a key factor of success. Effective sales promotion will increase brand awareness. The article discusses the brand platform, brand positioning and identity based on the model of BIP.

Brand platform, brand positioning, модель bip, model bip

Короткий адрес: https://sciup.org/140277382

IDR: 140277382

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