Categories of profit and effectiveness of business activity in the system of market values

The article describes the approaches to the interpretation of economic categories “profit” and “effectiveness of business activity”, studies the essence and manifestations of these concepts in business that allows us to consider their place in the system of market valuables. Due to the necessity of a broader view of the success of the business, the author discussed the basic provisions of methodological individualism in the categories of economic theory of property rights. Disclosing them the author focuses on the characteristics which show the formation of operating results in achieving its ultimate goal. Details reveal a mixed situation in respect of the appointment of the rate of profit in modern conditions, the potential motives and incentives of human activity. A list of targeted economic outcomes correlates with the solved economic issues. For example, when you build and study the business model in the form of chains of forming and maintaining value the most appropriate terms that define the goal of firms are profitability, balance and optimality. In this article, the following results are obtained: 1) terminological analysis of targeted economic results, which are put in touch in an appropriate relationship to solve economic problem; 2) conclusion on the profit’s universality and absoluteness loss in direct characterization of business activity effectiveness.