Cybersport and its role in the transformation of the social economy: global trends

The modern development of e-sports and its impact on socio-economic processes are becoming crucial aspects in the context of global digital transformation. As one of the fastest-growing segments of the entertainment industry, e-sports has a significant influence not only on the sports sector but also on the economies of entire countries. The development of this industry contributes to the growth of the digital economy, the creation of new jobs, the expansion of the tax base, and the strengthening of social infrastructure. Additionally, e-sports shapes new consumption patterns, influences educational and cultural practices, and stimulates the development of related industries such as media, marketing, IT, and law. The article explores global trends related to the development of e-sports, its impact on various aspects of the social economy, issues of institutionalization, investment attractiveness, and its role in shaping national and regional economic potential.