Film tourism as a tool for increasing the competitiveness of tourism

The article discusses various models of increasing the competitiveness of tourist destinations and companies. The system of comprehensive evaluation of distribution channels is described, the strengthening of which serves as the most important stage in increasing the competitiveness of tourist destination. On the basis of the above models, the author has developed a model of tools for improving the competitiveness of the national tourist product with the help of film-induced tourism, and also described the components of this model. The factors of increasing competitiveness of the enterprise with the help of film-induced tourism are also described.