Cluster analysis of the wine market in the Russian Federation

A significant increase in demand for sparkling wines with the expansion of the range of drinks including domestic ones determines the relevance of this study. However, a large assortment can lead to difficulties in choosing. The aim of the article is a cluster analysis of various sparkling drinks according to certain criteria. The result of the research is a breakdown of the selected sparkling wines into three clusters: the region of production, the varietal composition and the price range. The first cluster includes wines from the most famous region - Champagne, France. The second group includes white sparkling wines from white grape varieties from different regions. The third group includes drinks from different grape varieties in the price range up to 3500 rubles.