Client policy of the commercial bank and customer relationship management system
Автор: Manirakiza E., Indutenko A.N.
Журнал: Экономика и социум @ekonomika-socium
Рубрика: Основной раздел
Статья в выпуске: 5 (48), 2018 года.
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In the article describes the essence of client policy and strategies for increasing the efficiency of the commercial bank with its customers, since the customer is the main source of the bank income and identified the basis of the customer relationship management system.
Bank, customer, client policy, service, profit, marketing, price
Короткий адрес: https://sciup.org/140239060
IDR: 140239060
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