Key aspects of the formation and development prospects of literary thematic tourism: national and international experience

Thematic presentation of cultural specificity of a destination can become a cultural link between culture and a tourist destination of unfamiliar culture, facilitate interpretation of the cultural features of visited sites. The relevance of the topic is due to the fact that the thematic tourism offers a new way to look at both popular and obscure objects of display, the market for thematic tours is very broad as wide and diverse in range are human interests. The article describes the range of issues related to the identification of the literary aspects of the emergence of tourism in the structure of contemporary thematic tourism. While traveling, man strives to gain new knowledge, which, without the written fixation would have been lost andforgotten. Russia as a country known for its rich literary heritage, has great potential for the development of literary tourism. Literary and memorial museum preserve the memory and tell about the life and work of the best representatives of world and national literature, pass the baton to the spiritual heritage of future generations. A large number of literary museums are concentrated in Moscow and St. Petersburg, where the life and work of writers and poets of different eras took place. In addition, there is tourism demand for literary estates, which significantly expand literary tours. The objectives of this paper is to identify the main reasons consumers take literary tours, to designate sites of literary tourism, consider the specificity of the organization of literary tourism products, as well as to analyze the characteristics and differences of cultural tourism.