Key factors of investment attractiveness of franchising as way of the entry into the international market
Автор: Perushkina A.P.
Журнал: Экономика и социум @ekonomika-socium
Рубрика: Современные технологии управления организацией
Статья в выпуске: 5 (48), 2018 года.
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In article definition is given to franchizing, key factors of its appeal as way of an entry into the international market are considered, the prospects of development in the CIS countries are defined.
Franchizing, international market, investment attractiveness, franchisee, franchisers
Короткий адрес: https://sciup.org/140238815
IDR: 140238815
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