The keys to internationalization of e-commerce

The article discusses the opportunities provided by business internationalization, primarily from the point of view of e-commerce. In an increasingly interconnected world, the globalization of e-commerce offers companies a greater opportunity to explore new horizons and reach international audiences. This expansion of e-commerce has many benefits, allowing companies to expand beyond their local market and realize their full growth potential. Russia is one of the fastest growing e-commerce markets in the world. For example, multinational companies interested in Russian e-commerce have plenty of opportunities to expand due to the young user population and the popularity of mobile commerce.