Collaboration of fashion brands as a form of strategic alliances in the fashion industry
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This article describes the features of strategic alliances in the fashion industry. The article describes the features of fashionable collaborations, reasons of their creation.The article gives definition of «collaboration».
Fashion industry, luxury brands, marketing, strategic alliances, mass-market
Короткий адрес: https://sciup.org/140279249
IDR: 140279249
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