Bell ringing in advertising discourse
Автор: Spirina A.V.
Журнал: Креативная экономика и социальные инновации @cesi-journal
Статья в выпуске: 2 (35) т.11, 2021 года.
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The article examines some theoretical aspects of advertising communication as one of the types of intercultural interaction. A method of popularizing bells and bell ringing as a phenomenon in the space of intercultural communication is proposed. Bell ringing is interpreted not only as a sacred action, but also as an act of public representation of spiritual values.
Bell ringing, advertising discourse, religion, spiritual values, communication, public relations
Короткий адрес: https://sciup.org/142231647
IDR: 142231647
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