The comfortable environment of the beach destinations as the indicator of the qualitative service

The article considers the content of the concepts "the beach" and "the beach destination" as an integral part of the tourist destination. It is essential to analyze the nature, the structure and the content of the concept of the tourist destination. Many theoretical and practical provisions of the development and functioning of the beach destinations are insufficiently covered in scientific publications; in particular, the issues of justifying their comfortable environment and ensuring the quality of the beach holidays have been poorly studied. The beach destinations are crucial while choosing the destination for tourists. The results of the study made it clear that the main components of the assessing the comfortable environment of the beach destinations can be, first of all, the definition of the informational, economic, aesthetic, domestic and psychological comfort, secondly, they can be the assessment of the tourist's environment; thirdly, it is rather important to pay attention to the assessment of the conditions that tourists would like to have while visiting beach areas and which may have the greater impact on the perception of the comfortable stay. The technical assessment of the quality of the beach recreation is determined by conducting an expert assessment of the compliance of the equipment of the beach area with the established norms, rules and the objective formation. The perception of the comfort and getting the positive impression from the beach holiday are subjective also, it depends on the state of the tourist, on his mood, on the weather, on his envi-ronment and on many other external and internal factors. The further research of the comfortable environment of the beach destinations should be carried out within the framework of the sin-gle strategy, by means of conducting expert assessments and the large-scale surveys of tourists. The research work-applied AAAA-A19-119012390078-9 "The Development of the Concept of the Growth of the Coastal Destinations in the Republic of Crimea until 2030».