Commercial proposal as a tool without personal communication with potential consumers

The article is devoted to the issue of impersonal communication of a client-oriented organization. The author reveals the stages of building communication organization with the consumer. Considerable attention is paid to the communicative functions of the commercial offer. The main purpose of the formation of a commercial proposal. The author gives a generalized description of the methods and recommendations for the formation of a commercial offer. Based on the analysis of the objectives of the formation of a commercial offer, the components of the commercial proposal and the stages of its formation are determined.