Innovations commercialization on FMCG market
Автор: Guseva D.N.
Журнал: Экономика и бизнес: теория и практика @economyandbusiness
Статья в выпуске: 4-1 (62), 2020 года.
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The article describes the tools for commercializing innovative FMCG products. The author defines the features, functional properties and characteristics of an innovative product in the market of fast-moving goods, substantiates the need for the development of innovations in the FMCG sector and the need to use various tools for commercializing innovative products, depending on the stage of launching the innovation on the market.
Fmcg, market, innovation, product innovation, commercialization, commercialization tools
Короткий адрес: https://sciup.org/170190037
IDR: 170190037 | DOI: 10.24411/2411-0450-2020-10267
