Brand communication campaign: essence and features

In modern conditions of the economy, which is characterized by high competition in the market, in order to stand out from competitors and occupy your niche, increase your competitiveness and ensure high financial results, it is necessary to organize effective marketing communication activities. The concept of marketing communications is considered, the purpose of marketing communications of the brand is determined, the main strategies of marketing communications are disclosed. Three options for marketing communications available to the brand are identified.