The communicative function of the advertisement as a speech genre
Автор: Maltseva Y.A.
Журнал: Теория и практика современной науки @modern-j
Рубрика: Основной раздел
Статья в выпуске: 4 (10), 2016 года.
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The article describes the concept of "speech genre" and approaches to its definition. The mental processes involved in the perception of advertisements as phenomena of reality are considered. Some features of the communicative function of the speech genre of advertisements are shown.
Speech genre, communicative function, mental processes, advertisements
Короткий адрес: https://sciup.org/140268616
IDR: 140268616
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