Communicative interpretation of microtoponyny (based on Zakamya, Republic of Tatarstan)

It was made an attempt to analyze the microtoponyny of researching district in communicative aspect from anthropocentric position. The process of name creation includes the communicative aims. Researching the microtoponyny of Tatars in the paradigm of modern linguistics we can point out the communicative registers or types: reproductive, informative, generative and reactive, introducing the mentality, national character.