Communication shift in cultural process: from personality as subject to personality as object

It is necessary to have an idea of what was called the "psychology of the masses" at the end of the nineteenth century to understand the growth in culture of mosaicism, infringing upon the rights of those narrative structures in which the personal or author's sense. In the article, this topic is revealed in the context of the transition from the personality as a subject in the communicative process to the personality as an object.