Communicative potential of multimedia and its implementation in the space of modern exhibition projects

The article is devoted to the phenomenon of “multimedia turn” in modern culture and revealing the essential characteristics of multimedia. Particular attention is paid to the communicative potential of multimedia, which is realized in the space of exhibition projects and is manifested in the expansion of opportunities for involving the audience in real or virtual participation in exhibition projects; in the possibilities for the formation of specific languages of communication and an inclusive cultural environment; promotes more effective implementation of the educational and educational functions of artistic communication. The authors demonstrates actual examples of curatorial exhibition projects using multimedia technologies, leads alternative views on these phenomena.