Integrated model of users confidence in the products of the digital economy taking into account the categories of social representations and adaptation

The article presents the results of the authors' work on studying the problem of using the mechanisms of trust and adaptation of users to the products of the digital economy. Some structural characteristics of the categories of social perceptions of users about the products of the digital economy and their adaptation to the conditions of digital reality are considered. The necessity of introducing these categories into the existing models of trust is substantiated. This will organically develop the well-known theoretical model of trust and develop on its basis a new integrated model of trust and user adaptation to the products of the digital economy.