Service components of Crimean beach areas
Автор: Olga V. Prokhorova
Журнал: Сервис в России и за рубежом @service-rusjournal
Рубрика: Маркетинг услуг и территорий
Статья в выпуске: 5 (87), 2019 года.
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The article considers the assessment of the state and development prospects of the beach areas service of the Republic of Crimea. The author shows an important aspects of the service quality of the Crimean beach areas playing a key role in the forming the regional tourist product. The article offers organizational structure of service of beach territories, which include resource, infrastructural and other components, and also elements of arrangement of the beach territories suitable for use by recreants. The authors analyzes the main problems of the state of service of the beach areas, as well as impact factors associated with the developing and improving the service of the beach areas of the Crimean AzovBlack sea coast. The solution of existing problems should be based on the integrated approach. It will lead to positive dynamics of revenues from tourism industry of the peninsula and will have impact on the economy of the resort region as a whole. The study is a part of the research work applied AAAAA191190123900789 "Elaborating the development concept of coastal destinations in the Republic of Crimea until 2030".
Beach areas, tourism, beach services, destinations, region
Короткий адрес: https://sciup.org/140244481
IDR: 140244481 | DOI: 10.24411/1995-042X-2019-10510