Blended value concept as a new approach to creating and measuring value

Based on the study of fundamental works of Jed Emerson, the article defines the place and role of the concept of blended (mixed) value in the system of goals, sources of funding and approaches to managing the value of various types of organizations. It is established that the concept of blended value as a comprehensive integrated approach allows you to balance the commercial and noncommercial activities of the company, to compensate for possible negative external effects, i. e. in a broad sense provides a sustainable combination of value creation in financial, environmental and social dimensions. The interrelation of the concept of blended value with social innovations, social and sustainable entrepreneurship, the introduction of information technologies and the construction of e-business models is shown. Obstacles to the wide dissemination of the concept of blended value are formulated: the need to form a single terminological apparatus, create more advanced information management systems and track economic, social and environmental effects, develop evaluation indicators, adjust the time parameters of investment, and train new types of management personnel.