Relationship marketing concept (on the example of Metro Cash and Carry LLC)
Автор: Ivanova L.A.
Журнал: Экономика и социум @ekonomika-socium
Рубрика: Современные технологии управления организацией
Статья в выпуске: 2 (57), 2019 года.
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The concept of relationship marketing, which emerged in 1950-60, is currently one of the most relevant and discussed areas of development of marketing theory and is based on the recognition of the high value of the company's relationship with customers.
Relationship marketing, customer, abc analysis
Короткий адрес: https://sciup.org/140241683
IDR: 140241683
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