The concept of medical rhetoric

The paper considers the content and structure of medical rhetoric as rhetoric private professional, analyzed some of the textbooks on the rhetoric of General and private nature, asserted the diversity of approaches to the selection of the content and structure of the private rhetoric. Based on this analysis considered: in developing the concept of medical rhetoric must be based on the specifics of training a doctor from rehabilitating and communicative activities and opportunities of rhetoric. In accordance with the characteristics of medical practice determine the content of medical rhetoric, which should include mainly questions on General rhetoric, but given the specificity of the future activity of the student, with references to examples from the medical field. Additionally, the content must include certain provisions and concepts of speech and neoliterate relating to medical discourse. The structure is proposed to represent two blocks: the classical rhetorical Canon as a basis for the formation of rehabilitating culture; communication in the structure of everyday and professional activity of doctor.