The “native land” concept in the regional language consciousness in the context of the trans-baikal border

The article presents the results of a linguistic associative chain experiment to identify the associative field of the basic concept of Russian culture - “Native Land”. Residents of the Trans-Baikal Territory participated in the experiment. The study is of interest because of the border location of the region, its polyenticity, and polyconfessional nature. In addition to general cognitive meanings and their proportions, the results of the experiment allow us to identify language representatives and reactions to them, certain regional peculiarities of the world modeling.