Conceptual design of imagelogy

This article describes the development of the new scientific knowledge of this science. The stages of formation of the science of image and its connection with myths and stereotypes are considered. Among the General features that have been highlighted, it is necessary to note especially: the element of randomness, value-semantic hierarchy, irrational character. Having a huge applied resource, imagelogy is able to take one of the leading places in the formation of the methodology of the Humanities, which emphasizes the importance of the stated problems. As a result of the analysis, five areas of differentiation of the theoretical base of image studies were identified: image creation, relations of participation, personality theory, social attitudes, methods of reflection and interaction.