Conceptual directions of sustainable development of the service sphere in the digital economy

The article discusses the concept and structure of the service sector, the reasons for the gradual increase in the volume of sales of services. Conceptual directions for the development of the service sector in the digital economy are formulated: expanding the use of artificial intelligence, increasing investment in the human capital of society, increasing customer focus in the service sector, expanding the list of services aimed at achieving a higher standard of living for the country's population.