Конкурентная динамика: история, тенденции и перспективные исследования. Методологический обзор

Автор: Гергерт Д.В., Артемьев Д.Г.

Журнал: Ars Administrandi. Искусство управления @ars-administrandi

Рубрика: Теории политики, экономики и управления

Статья в выпуске: 3, 2014 года.

Бесплатный доступ

В статье дается обзор нестандартного подхода к стратегическому управлению, который не только учитывает внутренние условия реализации стратегии, но и предугадывает возможные действия конкурентов на целевых рынках. В рамках данного подхода представлена историческая ретроспектива и предложены пути дальнейшего развития методологии в рамках российского рынка.

Стратегическое управление, стратегия, конкурентная динамика, методология

Короткий адрес: https://sciup.org/147204133

IDR: 147204133

Список литературы Конкурентная динамика: история, тенденции и перспективные исследования. Методологический обзор

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