Competitiveness and sustainable development of a university business-school
Автор: Galenko V.P., Tabelova O.P.
Журнал: Известия Санкт-Петербургского государственного экономического университета @izvestia-spgeu
Рубрика: Методология и инструментарий управления
Статья в выпуске: 5 (101), 2016 года.
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The article examines the issues of competitiveness and sustainable development of a university business-school. It represents classification of a wide range of services provided in field of business-education and describes their content in view of target-groups, examines issues of market positioning of educational programs and related services. Within the framework of a SWOT-analysis the article illustrates competitive advantages and problems in functioning of the university business-school.
Business-education, business-school, educational services, mba, professional retraining, competitiveness, sustainable development
Короткий адрес: https://sciup.org/14875733
IDR: 14875733
