Competitiveness of the organization in the furniture market

The furniture industry market is characterized by an increase in production and sales of domestic organizations, which is associated with the departure of well-known foreign players. Therefore, in this article the main emphasis is on the study of the furniture market. An analysis of the dynamics of development of domestic manufacturers of the home furniture and office furniture segments was carried out. The factors of competitiveness of organizations in the furniture market are determined, the influence of price as the main sales criterion is revealed, the leading regions of furniture production and the most promising furniture manufacturing companies are specified. It is recommended to use matrix methods for calculating competitiveness and introduce marketing tools for digital promotion.