Competitiveness of the enterprise. Definition and methods of evaluation
Автор: Butuzova A.S.
Журнал: Форум молодых ученых @forum-nauka
Статья в выпуске: 6-1 (22), 2018 года.
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The article considers various points of view regarding the definition of the concept of "competitiveness"; such methods of assessing competitiveness as an assessment based on the rating evaluation, market share calculation, effective competition theory, operational efficiency and strategic positioning, competitiveness polygon, SWOT - analysis.
Swot - анализ, competitiveness, rating estimation, market share, swot analysis, polygon of competitiveness, theory of effective competition
Короткий адрес: https://sciup.org/140283261
IDR: 140283261
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