Competitiveness of the enterprise in modern conditions: problems and prospects

In the competitive environment of any enterprise to function effectively and assess its prospects for the future must assess the level of competitiveness. With a fully reliable information about their competitive position, each company is able to determine its advantages and disadvantages, so you can choose the right strategy and tactics of behavior adequate to the realities of modern market economy. Noted that in the present conditions of the enterprise to function effectively and assess its prospects for the future have to analyze and enhance competitiveness. In the article the problems and prospects that arise in the management of enterprise competitiveness in a market economy. The basic ways to improve the competitiveness of enterprises with the development of the modern economy of Ukraine.