Enterprise competitiveness: essence and methods of assessment

This article defines the essence of the organization's competitiveness, it consists in its ability to withstand competition from other market participants. An assessment of the competitiveness of a commercial organization reflects its competitive position in the market and the prospects for changing this position through qualitative and quantitative indicators and characteristics (quantitative and qualitative indicators of the market and economic activity) in comparison with other market entities, primarily competing organizations. Currently, the indicator of a company's value can be considered the main indicator of its competitiveness.