Competitiveness of Russian truck tires in modern conditions

In the current conditions of macroeconomic instability and sanctions pressure, the growth of competitiveness of national enterprises is the leading problem. The tire industry is no exception. Over the past year, not only car manufacturers have left the Russian market, but also some tire manufacturers. As a result, domestic manufacturers have gained a competitive advantage, the maintenance of which is an important guideline for their further development. The possibilities of increasing the competitiveness of Russian companies that produce truck tires are analyzed in this article.