Content analysis of advertising photos of the reproductive medicine clinics
Автор: Litovka Vera Aleksandrovna
Журнал: Теория и практика общественного развития @teoria-practica
Рубрика: Социологические науки
Статья в выпуске: 10, 2013 года.
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This article deals with the peculiarities of advertising images used by the reproductive medicine clinics. Basing upon the undertaken content analysis the author describes advertising photos and modes of obtaining the visual information, and identifies the images which the reproductive medicine clinics apply most frequently on their websites.
Content analysis, photographic images, advertising photos, reproductive medicine, clinic, assisted reproductive technology
Короткий адрес: https://sciup.org/14934808
IDR: 14934808
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